( via COMTEX) - OpenView Venture Partners, expansion stage venture capital firm, today announces the launch of its redesigned website. The new design provides deeper insight into the OpenView Story and encourages visitors to understand how OpenView is a different breed of venture capital firm through content including photos, videos, testimonials, and case studies. “We are strong believers in using content marketing and social media as a marketing strategy, but there are very few websites that our portfolio companies can use as models. We have been working on creating a website network that demonstrates our unique approach, allowing us to better execute our content marketing strategy and serving as a model for our portfolio companies. We released our OpenView Labs site in the fall and are now releasing our first iteration of our main website. This fund was announced on and raised a total of 517M. Now, we are moving onto the next iteration of our blog site,” said Scott Maxwell, Founder and Senior Managing Director. OpenView has raised a total of 2B across 8 funds, their latest being OpenView Venture Partners VII. “The new site highlights our people, portfolio companies, investment process, collaborative approach, and ideas allowing entrepreneurs to truly meet OpenView even before they walk through our doors,” added Brian Zimmerman, managing director.įounded in 2006, OpenView Partners focuses helping technology companies realize their visions in a way that combines capital, strategic, and operational assistance. OpenView typically invests $5-15 million in companies that have $2-20 million in annual sales. In addition to a capital investment, OpenView helps all portfolio companies through OpenView Labs, a team of in-house consultants, external Senior Advisors, and a network of service providers. The OpenView Labs team helps the portfolio companies in three broad areas: Product Development: focusing on market segmentation, identifying user needs, product aspirations and designing and implementing great products Customer Development: focusing on identifying buyer needs, market aspirations, and designing and implementing great go-to-market strategies and execution Company Development: focusing on the organizational and operational strategy and execution (company aspirations, management practices, Finance, Legal, HR, IT, and administration). To learn more about OpenView Partners, visit the new site at. Since its founding, the firm has raised $1.5 billion in commitments across six funds and has partnered with 54 companies, including Datadog, Calendly, Instructure, Expensify, Highspot, and Workfront, among others.To learn about more about OpenView Labs, visit the idea site at. With nearly 60 team members and 29 active portfolio companies, OpenView maintains a two-to-one ratio of people to portfolio companies, ensuring they are able to provide a deep partnership and focused support as companies grow into large and enduring businesses. The firm will manage Fund VI on behalf of a diverse group of endowments, pensions, foundations, and financial institutions, among other investors maintaining its focused strategy of concentrated venture investments in business software companies on the path to be large and enduring businesses.įounded in 2006, the firm also provides a dedicated expansion team working with portfolio companies on go-to-market, sales and marketing, product led growth, talent, and corporate development. OpenView Venture Partners, a Boston, MA-based venture capital firm focused on business software, closed its sixth fund, at $450m.
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